Web Design Tip #1
The web is always evolving, and sometimes you may feel a little nervous when putting your company “out there” for all of the world to see. So naturally I want to make you feel at ease about this sometimes daunting prospect. I’ve decided to provide a series of web design tips – for education purposes – to help you ask the right questions to your web designer and get on track to creating the best possible website for you and your company.
Web Design Tip #1 : Words for your Website
Often we focus solely on website design, when the words are equally (if not more important) then how the website looks. First of all, if you’re paying for a web company to create your website, you want the words to match. Many times, you want to save a buck and just focus on the design but the words need to make sense and more importantly need to speak to your customers (the people who are looking at your website). If the words are not meaningful to prospective customers, there’s a higher probability that your customers may leave your site and not come back.
Another even more important reason words on your website are so invaluable, is they can actually help you achieve HIGHER RANKINGS ONLINE. If you write the copy with descriptive keywords in mind, you may see higher Google rankings. Keywords are simply the words that someone may type into a Google search to find your website. Putting together a comprehensive keyword list and sprinkling them throughout your website copy is a great way to boost your rankings.
Here’s my Top Five Tips to Stay on Track:
1) If budget allows, hire a professional writer
2) Track your website keywords via Google Analytics
3) Get feedback from your customers
4) Narrow down your target audience
5) Proof, proof and proof!
